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Why Should I be Advertising on Pinterest?

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Pinterest is a visual discovery and bookmarking platform that allows users to discover and save ideas for a wide range of interests and hobbies. As a business, advertising on Pinterest can be a great way to reach a highly engaged audience who are actively looking for inspiration and ideas.

Here is why you want to be advertising on Pinterest:

  1. Right now, auction prices are low. This makes it a perfect time to get your feet wet with Pinterest marketing and build up a robust audience to target in Q4.
  2. Pinners are planners. They are future oriented and are always looking for inspiration and ideas. 
  3. Pinners have larger baskets and disposable income than other platforms. Think of all the stay at home moms who browse Pinterest for ideas!
  4. Pinterest is working on tools to track & improve not only the shopping experience, but the checkout experience directly on the platform too. This should be a feature we can start playing with via ads in 2023. For Shopify stores, they already have organic hosted checkout, where a Pinner can checkout directly on Pinterest.
  5. Pinterest Ads can yield up to 20 ROAS. That’s why you want to be advertising on Pinterest!

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For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!

EASY PINTEREST STRATEGIES TO DRIVE MORE TRAFFIC TO YOUR SITE