Pinterest is a visual discovery and bookmarking platform that allows users to discover and save ideas for a wide range of interests and hobbies. As a business, advertising on Pinterest can be a great way to reach a highly engaged audience who are actively looking for inspiration and ideas.
Here is why you want to be advertising on Pinterest:
- Right now, auction prices are low. This makes it a perfect time to get your feet wet with Pinterest marketing and build up a robust audience to target in Q4.
- Pinners are planners. They are future oriented and are always looking for inspiration and ideas.
- Pinners have larger baskets and disposable income than other platforms. Think of all the stay at home moms who browse Pinterest for ideas!
- Pinterest is working on tools to track & improve not only the shopping experience, but the checkout experience directly on the platform too. This should be a feature we can start playing with via ads in 2023. For Shopify stores, they already have organic hosted checkout, where a Pinner can checkout directly on Pinterest.
- Pinterest Ads can yield up to 20 ROAS. That’s why you want to be advertising on Pinterest!
