Today’s video is all about how to utilize video pins to actually drive real traffic to your website, your offers and your products. Before we dive in, don’t forget to hit the big red subscribe button and hit the bell so you can be notified every single time I post a new video here on the Kordial Media YouTube channel. Without further ado, let’s dive into the different types of video pins you can create to get extra traffic to your website.
The elements that I like to add on a video graphic are a beautiful image, that’s inspiring for one. There has to be the branding on there, the title and the text overlay, which also has to be Pinterest SEO friendly. If you don’t know how to do keyword research for your titles and your descriptions, check out my video on how to do keyword research on Pinterest. And then lastly, it needs to have a call to action on the graphic as well.
Tutorial Based Video
The second type a video pin that you can upload for traffic on Pinterest is a tutorial based video. And ideally all videos that you upload on Pinterest should be under one minute, they can be up to five, but really they should be under one minute. They should describe something in the video. So, instead of you sitting and talking, like I’m doing right now, it should instead be something that’s visually, that you’re doing visually. If you create a tablescape for example or a recipe, people don’t have to listen and they can just see what’s going on and get ideas from your video pin.
The reason why I say your video pins should be under one minute is because realistically users only watch the first 10 seconds and they tend to not even watch with the sound on. So, if you are going to add a video pin of yourself talking or if somebody’s talking at the very least, you should add close captions to your video. If you’re just simply doing a tutorial, then you don’t even have to worry about talking or adding closed captions or anything like that. It could just be a video of yourself giving somebody else an idea based on what you’re doing within the video.
Video Pins Pro Tip
When you upload your video pins, let’s say you’re repurposing a Reel or a Tik Tok, without the watermark may I add, it should always, always be 100% transparent when it comes to the link you’re using. If you’re going to repurpose a Reel that you don’t really have a blog post with the same topic about, then I do not suggest you linking that video pin to an article on your site, because it just will not resonate with your Pinterest audience. What will really help you get clicks is if you plan out your blog posts and then you plan out a video to pair with that blog post, that you can then upload as a video pin.
Pinterest Best Practices for Video Pins
Let’s briefly cover the Pinterest best practices when it comes to video pins too. The very first thing you want to make sure is that your video pin is the right dimensions and that it is two to three at least or at the very least a vertical video. Do not upload a horizontal video. It’s just not worth it. It gets lost in the algorithm.
You’re better off uploading a vertical video. You also want to make sure that your video is under one minute as I mentioned earlier, mostly because the Pinterest users, don’t listen to more than 10 seconds and you can avoid adding any type of sound as well. You don’t have to add any type of sound. If your video is sound based, then I definitely suggest adding closed captions to your video.
Lastly, it’s super important to also make sure that you add the right title, pin description, tags, and lastly, link on your video pin when you come to upload it. That’s it for today, I hope you enjoyed.