Want to know how to create and upload pin graphics? Keep reading to find out how!
? For a blog
For every blog post you write, you want to create a pin graphic. Consider it like the book cover of a blog post.
Here’s an example:
? For a product or service
If you’re selling a physical product or promoting a service, you want to create a pin graphic flat lay. Essentially, you want to create pins that describe and represent the best way to use your product or service.
Here is an example:
Each graphic you create should include a title and branding. Be sure to use a sans-serif font since it helps users read your pins. Don’t be afraid to experiment as well with different templates and colours on your graphics. Pinterest likes new fresh images, so don’t stick to the same pin template all the time.
To create all these pin graphics, I recommend using: https://www.canva.com
They have a variety of awesome templates for free.
? Pin graphic dimensions
In regards to the pin graphic dimensions, the most optimal ones right now are: 2:3. Don’t go beyond those dimensions, as your pins could get truncated by the platform. Personally, all of my pin dimensions are 1000 px X 1500 px.
? Uploading a pin
When it comes to publishing the pin graphic you created for your blog post, this is what you need to do:
1) Create a key word rich 500 character description with long tail key words, which describes your pin graphic in relation to your blog post. This should be in a paragraph form with sentences that flow. Also, only add 3 broad hashtags to your description, as hashtags aren’t as effective on Pinterest.
2) Add the pin graphic image to Pinterest, along with the blog post link and the blog post title (or product link and product title). Don’t forget the title since it is just as important as the description. Save the pin graphic to one of your boards.
3) Then, repeat the process with all the other pictures from the blog post or product. Add the same title, link and description you used for the pin graphic.
4) SEO tip: paste the same pin description to the alt tag or Pinterest text section of each image in your blog post or product picture. It’s even better if you do this through the Tasty Pins plugin, or the Tasty Recipes plugin for food blogs since they marry your Pinterest and Google SEO. This is a huge traffic booster. Tasty plugins are only applicable for WordPress users.
Be mindful of which boards you pin to. Only pin your images and graphics to the boards that are relevant to those graphics. Don’t pin just to pin.
There you have it! We hope this helped you understand how to create and upload pin graphics.
PS: Did you know we offer free Pinterest account audits over the phone? They take 15 minutes and help guide your Pinterest Strategy to drive more traffic and sales! Book yours here if you need Pinterest guidance!