Pinterest Ads OR Pinterest Organic | Which to choose as an E-commerce Store?

Pinterest ads vs organic thumbnail from Kordial Media Pinterest Marketing Agency YouTube channel.

Pinterest Ads VS Organic; How to Choose? It depends on your goal: If you are looking to maximize your profits, ads are the way to go. If you’re looking for traffic and/or brand awareness alone, then organic is the way to go. If you’re a massive company with a large marketing budget, investing in both […]

How to Prepare your Pinterest Ad Strategy for the Holidays

Pinterest ads holiday strategy thumbnail from Kordial Media Pinterest Marketing Agency YouTube channel.

How to prepare your Pinterest Ad Strategy for the Holidays: Make sure your catalog is approved and syncing Secure that verified merchant blue tick if you haven’t already Start advertising now – brands who start advertising early on Pinterest see a 30% increase in sales come the holidays Start with a $50/day advertising budget. Collect trends […]

Pinterest Attribution Window Broken Down

Pinterest attribution window explained video thumbnail from Kordial Media Pinterest Marketing Agency YouTube channel.

Recommended Pinterest Attribution Window is 30/30/30 on Pinterest. Why? Buyer journey is longer because pinners are planners. Pinterest is a first click model. Learning phase is 14 days. Not satisfied with 30/30/30?  Ask your rep for a conversion analysis. You might be able to get away with a smaller window depending on what it reports. […]

Pinterest Idea Ads Test: What are the results?

Idea Ads Pinterest results exposed thumbnail on Kordial Media blog's.

Ready to Invest in Pinterest Idea Pins? Here’s what you need to know! Are Pinterest Idea Ads cheaper than regular pin ads? Nope. Do they have better CTR? Not necessarily! Do they have better sales than other pin ads? Not necessarily either. Should they be run in their own campaign or mixed with other campaigns? […]

Are Pinterest ads worth it?

Are Pinterest ads worth it? Kordial Media Thumbnail.

Are Pinterest ads worth it? Is your niche on Pinterest? Are you running ads on other platforms already? Do you have over $100pd to spend on Pinterest to test? Can you handle 2 months of low profitability? Do you have over 50k monthly views already on your site? Are you on Shopify? If this doesn’t […]

Pinterest Ads First Click Model Explained

Pinterest ads first click model explained video thumbnail by Kordial Media.

Pinterest Ads First Click Model Explained It means if a Pinner clicked on an ad on Pinterest, and a couple weeks went by before the Pinner decided to purchase, Pinterest will still record the sale. This is because the buying journey is longer on Pinterest due to the Pinner behaviour. Pinterest attributes sales based on […]