1. Add a Discount Code on Retargeting Campaigns
Whether you add the code on the creatives or the landing page, a discount always helps improve conversions. You’re better off raising your price in order to add a discount than to avoid adding a discount all together.
2. Archive any Targeting below 3 ROAS
This means archiving interests, keywords, ages, devices, genders, and locations that are below 3 ROAS (or your target ROAS) can help improve your overall ROAS temporarily. This is only useful advice if you’ve been running Pinterest ads for months. Don’t do this after 4 weeks of running ads.
3. Launch Dynamic Retargeting and/or Regular Retargeting Campaigns
Retargeting in general is always a great way of getting extra conversions. If you’re not getting any sales from your retargeting campaign after a while, then you can pause the campaign and add that budget to your cold campaign. Without a strong cold campaign, it’s hard to collect conversions from a retargeting campaign.
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4. Position the Messaging on Creatives with the “Transformation”
Make sure someone who reads your text overlay understands the benefits they will get from your product/service.
5. Patience
When it comes to ROAS Boosting Pinterest Ad strategies, keep in mind that Pinterest ads are SLOW. You need to wait 14 days after you launch and after you optimize to see the effects on your optimizations.
