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ROAS Boosting Pinterest Ad Strategies I Love

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1. Add a Discount Code on Retargeting Campaigns

Whether you add the code on the creatives or the landing page, a discount always helps improve conversions. You’re better off raising your price in order to add a discount than to avoid adding a discount all together.

2. Archive any Targeting below 3 ROAS

This means archiving interests, keywords, ages, devices, genders, and locations that are below 3 ROAS (or your target ROAS) can help improve your overall ROAS temporarily. This is only useful advice if you’ve been running Pinterest ads for months. Don’t do this after 4 weeks of running ads.

3. Launch Dynamic Retargeting and/or Regular Retargeting Campaigns 

Retargeting in general is always a great way of getting extra conversions. If you’re not getting any sales from your retargeting campaign after a while, then you can pause the campaign and add that budget to your cold campaign. Without a strong cold campaign, it’s hard to collect conversions from a retargeting campaign.

Looking for a Pinterest Ads Cheat Sheet Code? Download it here to help your ROAS Boosting Pinterest Ad Strategy

4. Position the Messaging on Creatives with the “Transformation”

Make sure someone who reads your text overlay understands the benefits they will get from your product/service.

5. Patience 

When it comes to ROAS Boosting Pinterest Ad strategies, keep in mind that Pinterest ads are SLOW. You need to wait 14 days after you launch and after you optimize to see the effects on your optimizations.

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For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!

EASY PINTEREST STRATEGIES TO DRIVE MORE TRAFFIC TO YOUR SITE