Promoted Pin Retargeting Strategies


Hey, what’s up, you guys. Welcome back to the Kordial Media YouTube channel. My name is Adrianna and I help bloggers, E-commerce businesses, and influencers drive traffic and sales utilizing Pinterest. In today’s video, we are talking about the different promoted pins retargeting strategies that I like to use to capture some extra add-to-carts and sales for my ads clients at my agency, Kordial Media. However, before we dive in, and don’t forget to hit the big red subscribe button, and to hit the bell to be notified every single time I post new video here on the Kordial Media YouTube channel. Without further ado, let’s dive into the different types of promoted pin retargeting strategies that you can implement.

1st Retargeting Campaign

The first retargeting campaign that you can do is retargeting your website visitors. You can create an audience of your website visitors in the last 180 days, 90 days, 30 days, 14 days, and 7 days. You can retarget those people within a traffic campaign. What’s really great about this campaign is the fact that you are paying less because you are being charged by click, as opposed to impression with conversion campaigns. You want to create consideration campaigns, formerly known as traffic, and include this audience of your site visitors within that. Then just add a budget, a few creatives, and press run.

2nd Retargeting Campaign

The next Pinterest retargeting campaign that I like to create is one that includes my add-to-carts. You can create a audience of all of your add-to-carts in a certain amount of days, and you can add that within a traffic campaign again, add your daily budget, and your creatives, and also you are good to go here too.

3rd Retargeting Campaign

The next type of retargeting campaign you can create is the dynamic retargeting catalog sales Pinterest campaign. This campaign is really great because it goes after your website visitors, and your add-to-carts by showing those people the products that they’ve already seen on your site already.

You don’t have to add creative to these campaigns, and you can optimize for add-to-cart, or checkout. I recommend add-to-cart if you aren’t getting those 50 checkouts daily, but if you are getting 50 checkouts daily, then go right ahead and target checkouts. All you have to do is let it run, and these catalog sales dynamic retargeting campaigns tend to work really, really well on Pinterest.


If you’d like to talk about your Pinterest ads with me, to see whether or not you and I could work together and you can delegate your Pinterest ads to an expert, then feel free to book a meeting with me. On that note, I hope you guys have a lovely rest of your day


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!