Today is all about the Pinterest niche trends and the ones that you really want to tackle in your business because they can perform well on Pinterest. However, before we dive in, please give this video a like, subscribe, and hit the bell to be notified every single time I post a new video here on the Kordial Media YouTube channel. Let’s dive in to the main Pinterest niche trends, the ones that are the most popular on the platform and why they succeed so well.
The fashion industry on Pinterest is huge. People absolutely love looking up outfit ideas on there. They are constantly searching for outfits. Consistently trending searches on this platform for this niche are outfit ideas, seasonal outfit lookbooks. You can always add the word “outfit” to any season and any holiday. Like back to school outfits, Christmas outfit ideas, winter outfit ideas, summer outfit ideas, you name it. These are the most trending searches when it comes to this popular Pinterest niche and they should definitely be utilized as part of your Pinterest strategy if you use keywords on Pinterest. Heads up, if you don’t use keywords on Pinterest, you’re definitely missing out on some traffic.
Food, drinks, entertaining. Those three are really under the same niche, the food niche, and are massive on Pinterest. I’m sure you have looked up a recipe on this platform in the past. I sure definitely have looked up a recipe on Pinterest in the past and I’m going to keep doing so. If you’re a food blogger or a food content creator, and you’re not on Pinterest, you’re seriously, seriously missing out on not only brand awareness, but also clicks to your website, sales to your E-box and countless other things.
A lot of the most popular trending searches when it comes to the food niche, look like dinner ideas, meal ideas, meal prepping ideas. In the summertime, you see a lot of summer lunch ideas. In the fall, there’s always the trending pumpkin, Halloween food ideas. Every single season has their own food that really does trend. But at the base of it all, people are always looking up dinner ideas, lunch ideas, and breakfast ideas. That’s something that you can always bank on every single season.
Now, there are so many beauty creators across every single platform and Pinterest is no exception. People are looking up nail trends every single season, time and time again. People need nail inspiration. They’re wanting to get their nails done. They need ideas for what designs they want to show their nail artist. If you’re in the beauty niche and you don’t do nails, you definitely should start doing nails and posting your beautiful nail picture designs and your nail videos all on Pinterest. They’re going to do so well. They trend for a lot of my clients who do do nail designs. It’s just a staple trending search within the beauty niche that you can definitely rely on and use time and time again.
Home Decor & DIY Niche
I grouped DIY under home decor, but home decor was huge during the pandemic. Everybody and their mother was not only DIY-ing something, but was redoing a part in their home. If you are in the home decor niche, you definitely need to get on Pinterest. It is an amazing space for home decor. It’s definitely a type of niche that is going to stand the test of time, too. There are always staple trending searches as well for the home decor niche. Some of which include bathroom remodels, kitchen decor ideas, living room remodels, and of course, bedroom decor. Those are some staple trending searches on Pinterest for this home decor niche that you can also implement into your own keyword strategy for your business.
The travel niche offers so many different types of travel guides and things like that. However, the destinations that actually trend on Pinterest for the travel niche vary throughout the year, every single month they’re changing. Whatever you are writing about when it comes to the travel niche, you want to make sure that you’re at least adding the staple keyword “travel guide”. “Travel guide” gets looked up a lot. People are always adding that keyword to their searches. It’s something that you can also rely on as a travel blogger.
You may be wondering why these are the only niches that are really the most popular on Pinterest and to be honest, they are the ones that are listed on the Trends tool on Pinterest. If you go to trends.pinterest.com, you’re going to be able to see the niches that are listed on there and their trending searches every single month.
However, you have to be in Canada, the US, or the UK in order to see the Trends tool. The Pinterest niche trends that are listed on the Trends tool are the most popular. They’re the ones that Pinterest sees the most and the ones that content creators see the most success in. Believe it or not, using the trending Pinterest niches and their trending searches as well as the Trends tool should be a big part of your Pinterest strategy. If you don’t know how to build a Pinterest strategy, make sure you check out my guide here. It walks you through step-by-step how to create your own personalized Pinterest marketing strategy for your business so you can explode your business utilizing Pinterest.