My name is Adrianna, and I run the Pinterest marketing agency, Kordial Media, where we offer do it for you services when it comes to all things Pinterest marketing. Today, I’m going to answer the most frequently asked questions that I get as a Pinterest marketing expert. And I’m going to dive in deep into how you can implement some of these answers for your own Pinterest business on your own Pinterest marketing strategy. Before we dive in, don’t forget to hit the big red subscribe button and to hit the bell to be notified every single time I post a new video here on the Kordial Media YouTube channel. Without further ado, let’s dive into the very first question.
Should I promote my blog or my Instagram or my LikeToKnowIt on Pinterest?
The answer to this question is choose one. The reason why I only recommend driving traffic to only one platform is because the more platform you throw into your Pinterest strategy, the more you’re diluting the traffic to each one.
How many boards should a new pin be scheduled to be published in?
Three to five boards. If you have a new pin that you want to propel on Pinterest, you shouldn’t be scheduling to more than three to five boards. Really, if you really need to stretch the life of your pin, no more than 10 boards, but once you’ve hit those 10 boards, that’s it.
How to pin old content to Pinterest without re-pinning the same images?
The way that I like to do this is to create new graphics that link to old links. It looks like fresh content because it’s a new image to Pinterest, but at least you’re giving a new life to your old content. Now, I like to create pin graphics for this because it hits all the Pinterest best practices. If you need pin templates for Canva, you can download the ones that my graphic designer created here.
How often should I post on Pinterest?
The standard rule of thumb, at this point in time, you should be posting no more than about 25 times a day. If you pin more then you are at risk for being marked as spam. That really tallies everything. Anything that you’re adding in your Pinterest scheduler or your Tailwind scheduler, anything you’re adding as idea pins counts, anything you’re adding as video pins counts.
What is fresh content?
Fresh content is essentially a new picture that goes to a new link. If you’re, let’s say, adding a new picture that links to an old piece of content, that does count as fresh content. However, the ultimate fresh content that Pinterest wants you to create is a new image that Pinterest has never seen before that links to a new piece of content, a new blog post, a new product that Pinterest has also never seen before.
Can you get organic sales from Pinterest?
Yes, you can. Will it be consistent? Probably not. Will it come within a year? Possibly. Is this seen mostly for Shopify stores versus the other e-commerce stores? Yes and no. I will say that having a Shopify store eases the whole situation because Pinterest has a Shopify integration that’s really seamless. I will also say that any e-commerce stores that run promoted pins also see their organic sales increase. Lastly, can you necessarily rely on organic Pinterest sales? No, you shouldn’t rely on organic Pinterest sales exclusively.
Should I re-pin my content?
No, you should not continuously re-pin your content. Like I said, if you have a piece of content that you pin to 10 boards, that should be enough. Beyond that, you shouldn’t be continuously re-pining your content.