Hope you’re doing well! This week, I was in the middle of a client account clean up, when I noticed a few particular Pinterest Marketing mistakes this client had been making in the past.
Although most people feel they should upload their content to Pinterest quickly for the sake of having it up on the platform, building an authentic and strong Pinterest account takes time, consistency and work. You’re almost better off not uploading anything on Pinterest until you are 100% ready to either outsource the work to a Pinterest expert, or commit to growing your own Pinterest account every single day.
It really pains me to see perfectly curated and shot images that were uploaded to Pinterest without the proper SEO and strategy. There is nothing worse than NOT giving your content its best shot at ranking in the algorithm when you invested so much into producing that quality content to begin with.
That being said, over the next 3 weeks, I am going to outline the most common Pinterest marketing mistakes I see. Today’s instalment is about the visual mistakes to avoid when creating graphics for Pinterest. Let’s dive in.
Not following the Pinterest Best Practices
This is very common. Most aren’t even aware that Pinterest HAS best practices. Yes, it is amazing to upload your normal standard images. However, graphics are also needed to help your content perform and your strategy thrive. (NB: I have a free guide on how to build a Pinterest strategy for your business. It will help you increase your traffic and you will learn how to use Pinterest the RIGHT way).
When it comes to the Pinterest Best Practices for your graphics, you want to make sure to include text overlay that is Pinterest SEO friendly (this means it should contain a Pinterest longtail keyword), the image should be of quality, you should include branding like your logo or website, as well as a call to action. The last important component of a Pinterest graphic is that it should be 2:3 in dimension. For example, you can use 600X900 px.
Creating graphics that are hard to read
This also happens all the time. When you create graphics, the title should be clear. We should be able to read quickly what the pin is about. The colors should be contrasting as well. The easier it is to read your pin, the higher the chances of getting clicks to your site.
Additionally, when you type the keyword for your pin/blog post in the search bar, take a look at the types of graphics that appear. Make yours different, so that it can stand out. Can you change fonts or colors or images to make your graphics more unique? You have to do the research to find out!
Not testing CTA’s on graphics
Well, to be honest, this point should be called “forgetting to add a call to action”. Most Pinterest creators over look this step. However, adding a call to action like “make this for dinner” or “learn to style” for example, can help increase outbound clicks to your site as well. I highly recommend not only adding a call to action, but switching it up for every graphic you create. You never know what will get a user to click and visit your site!
Not updating your graphics and switching things up
It’s all fine and dandy to re-use the same graphic template, but over time, you will exhaust it. It is much more effective to pull for 10 templates than to use the same one over and over. Pinterest wants to see fresh, new images consistently from their creators. A big part of that is the different templates and images you use.
What were Pinterest marketing mistakes you were making, that you didn’t know about? I would love to know 🙂
-Adrianna from Kordial Media
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