Pinterest, the popular visual discovery and bookmarking platform, is always experimenting with new features to make it easier for users to find inspiration and for businesses to reach their target audience. One of their latest tests is the Idea Ads format, which aims to help advertisers promote their products and services in a more engaging and interactive way. This format allows businesses to showcase multiple images and videos within a single ad unit, giving users a better idea of what the product is all about and how it can be used. In this blog post, we’ll take a closer look at the Pinterest Idea Ads test, how it works, and what it could mean for businesses and users alike.
Ready to Invest in Pinterest Idea Pins? Here’s what you need to know!
Are Pinterest Idea Ads cheaper than regular pin ads? Nope.
Do they have better CTR? Not necessarily!
Do they have better sales than other pin ads? Not necessarily either.
Should they be run in their own campaign or mixed with other campaigns? You can test both, but running them in their own campaign can be easier.
Do they act like video pin ads? Not exactly. They act more like carousel pins with a video as a slide.
Do Pinterest idea ads take more or less time to create? They do take time to create.
Should you try them yourself? Yes! Why not.
Wondering how to create idea pins? Learn how to do so here.
