Today, we are diving in with Pinterest best practices when it comes to creatives for campaigns. Now, when you’re running Pinterest ads or promoted pins, it’s really important that you have the creative really downright, so you can ensure that you are maximizing your chance of getting clicks to your site, sales and add to carts.
Before we dive into the elements, I really do help increase those clicks and those sales, I please ask that you subscribe! Without further ado, let’s jump in to what makes or breaks a Pinterest creative.
When you’re running promoted pins, usually you’re looking for either sign-ups, traffic, add to carts or checkouts. There are some key elements here that you need to add on every single pin creative that you design in order to help increase the chances of getting one of those conversions. The first thing that you want to add is your branding. You’re either want to add your logo or your website on your actual graphic, because it can really help identify the brand that you are.
Let’s say somebody saw your brand on another social media platform, and then they come to Pinterest and they see your brand again, it helps encourage that click and that interest too, plus, it helps you stay top of mind for people who have seen your brand in the past. Then for people who have never seen your brand before, well, it helps them identify your brand much more easily going forward, if you have your logo or your website link, right on your Pinterest creative for your campaign.
Call to Action
Next, your creative should also have a call to action. The reason why it should have a call to action is because you want somebody to take an action, especially if you’re putting money behind a pin, it should absolutely have a call to action. If you’re selling something, something as simple as shop now, see more, visit to learn, sign up to find out, download our free guide. You know, you can obviously find calls to actions that are a lot more interesting than that, but at the end of the day, eyeing your call to action is very important on your graphics and is part of the Pinterest best practices when it comes to running promoted pin creatives.
The next really important element of a Pinterest creative is that it should be two to three dimensions. Pinterest recommends that you use a 1000 by 1500 pixels when you designed your pin creatives, because that is the optimal format for any pin on this platform, it’s really easily customizable within Canva, I personally use Canva, but I’m sure you can do the same onto Photoshop if that’s what you use instead.
Now, if you’re wondering how to design pin creatives that are really beautiful and have all the Pinterest best practices requirements on them, you can actually download my pin templates. They were personally designed by my graphic designer on my team for my subscribers to ensure that they are absolutely getting an amazing looking pin graphic that’s customizable, and that hits all of the Pinterest best practices requirements for creative. I love them for promoted pins and for standard regular pins. They are also amazing to be customized if you are going to create a video pin too, a video pin graphic.
The next thing that you want to add is your text overlay, your headline. Your headline should be enticing, it should represent exactly what your product is about or what you’re selling, or promoting, but it should also not take up the entirety of the pin graphic. Be mindful that it takes up only about 25% of your pin graphics, so it’s noticeable enough to be read, but it’s not overwhelming. Something else to keep in mind too, with the Pinterest best practices is that Pinterest recommends that the headline be under 100 characters, so that’s something to keep in mind as well.
High Resolution Images
The next element of an amazing pin graphic is that it has high resolution images or videos. The images and the videos should be clear, beautiful to look at, and inspiring. They should make a user want to click and find out more. That’s really important here is that the base image you’re using is really, really beautiful. It’s going to inspire a user to want to save your pin or visit your website to shop.
Now that pretty much covers all of the Pinterest best practices when it comes to creative. These best practices are applicable for all pins. These elements should be on every single one of your graphics, especially if you are going to promote them. If you need help designing pin graphics or just needed advice on your promoted pins, book a meeting with me. It’s completely free, and we can chat about your Pinterest account to see if you and I can work together.