Recommended Pinterest Attribution Window is 30/30/30 on Pinterest. Why?
- Buyer journey is longer because pinners are planners.
- Pinterest is a first click model.
- Learning phase is 14 days.
Not satisfied with 30/30/30?
Ask your rep for a conversion analysis. You might be able to get away with a smaller window depending on what it reports.
Not satisfied with any conversion windows?
Use UTM codes to track sales more on a last click model on Pinterest. Video on How to Add UTM codes to Pinterest Ads.
Confused about Pinterest Attribution Window and UTMs?
Look at Pinterest as another marketing source that adds to your overall bottom line. If you’re profitable and the end of the month after all that ad spend across multiple platforms, then keep it going.