Pinterest is a popular visual discovery platform that has become an essential tool for many businesses to reach new audiences and drive traffic to their websites. However, one of the challenges that Pinterest marketers face is understanding the attribution window, which is the timeframe in which Pinterest credits a conversion to a particular ad or campaign. Without a clear understanding of how this window works, it can be challenging to accurately measure the success of your Pinterest marketing efforts. In this blog post, we will break down the Pinterest attribution window and provide insights and tips to help you optimize your Pinterest advertising strategy.
Recommended Pinterest Attribution Window is 30/30/30 on Pinterest. Why?
- Buyer journey is longer because pinners are planners.
- Pinterest is a first click model.
- Learning phase is 14 days.
Not satisfied with 30/30/30?
Ask your rep for a conversion analysis. You might be able to get away with a smaller window depending on what it reports.
Not satisfied with any conversion windows?
Use UTM codes to track sales more on a last click model on Pinterest. Video on How to Add UTM codes to Pinterest Ads.
Confused about Pinterest Attribution Window and UTMs?
Look at Pinterest as another marketing source that adds to your overall bottom line. If you’re profitable and the end of the month after all that ad spend across multiple platforms, then keep it going.
