As a marketer or business owner, you know the importance of creating ads that resonate with your audience. With Pinterest’s ad platform, you can target users based on their interests, behaviors, and keywords. However, just targeting the right audience isn’t enough. Your ads need to be relevant and engaging to make an impact. This is where Pinterest Ads Relevancy Score comes in. In this post, we’ll explore what it is, how it works, and how you can use it to optimize your ad campaigns on Pinterest. So, let’s dive in and discover the power of Pinterest Ads Relevancy Score!
Is the relevancy score important?
Is it important – Yes!
However, is it the be all and end all? No
What is it? It’s the score Pinterests gives your ads which determines how relevant your creatives are to the audience you are targeting.
The higher the relevancy score, the more you’re targeting the right audience for your business.
What is the the ads relevancy score made of?
targeting interests and keywords
text overlay on the graphic/logo
How can you improve it?
You can add keywords on your graphic, in the pin title, and the description should match keywords and interests in your campaigns.
How can you find it?
Only your Pinterest rep can get this for you.