As an e-commerce store owner, you’ll have to choose how to start promoting your business on Pinterest. You’ll weigh the pros and cons of starting with Pinterest ads or Pinterest organic. Both methods offer unique benefits and drawbacks. It can be challenging to decide which one to prioritize. In this blog post, we’ll explore the differences between Pinterest ads and Pinterest organic and help you determine which strategy is best suited for your e-commerce store. Whether you’re just starting or have been using Pinterest for a while, this guide will provide you with valuable insights to help you make an informed decision.
How to Choose?
It depends on your goal:
If you are looking to maximize your profits, ads are the way to go.
If you’re looking for traffic and/or brand awareness alone, then organic is the way to go.
However, if you’re a massive company with a large marketing budget, investing in both ads and organic is the way to go.
If your store is less than 3 months old, then organic is the only choice.
If your store is getting 10k monthly page visits, then organic is the way to go.
Finally, if you’ve been running ads on a few platforms for a year at least and your store is profitable, then running ads + and organic Pinterest account set up is the way to go, without organic pinning.