Pinterest Ads VS Organic; How to Choose?
It depends on your goal:
If you are looking to maximize your profits, ads are the way to go.
If you’re looking for traffic and/or brand awareness alone, then organic is the way to go.
If you’re a massive company with a large marketing budget, investing in both ads and organic is the way to go.
If your store is less than 3 months old, then organic is the only choice.
If your store is getting 10k monthly page visits, then organic is the way to go.
If you’ve been running ads on a few platforms for a year at least and your store is profitable, then running ads + and organic Pinterest account set up is the way to go, without organic pinning.