Are you using Pinterest ads to promote your business, but finding that your daily budget isn’t being fully spent? It can be frustrating to see your ads not getting the reach you had hoped for, despite having allocated a certain amount of money for them. But fear not, there are some simple steps you can take to ensure that your Pinterest ads are spending their full daily budget. In this blog post, we will explore why your ads may not be spending their full budget, and provide you with practical solutions to help you get the most out of your ad spend on Pinterest. So let’s dive in and discover how you can optimize your Pinterest ads for maximum reach and engagement!
Is your campaign brand new?
If your campaign is brand new, it may simply be too soon for your campaign to spend. It can take up 48 hours for a new campaign to spend.
Increase audience size! Especially for a conversion campaign, if your audience size is below 2 million, chances are, it’s too small.
Do you have duplicate interests across campaigns?
Duplicate interests fight against each other if you are advertising in the same country across all your campaigns.
Do you have too many ad groups per campaign?
Sometimes if you have too many ad groups, and they all have the same targeting, the algorithm doesn’t know which ad groups to spend on.
Do you have too many duplicate creatives amongst campaigns?
If you have duplicate creatives, the ad groups are fighting against each other and the algorithm won’t know which ad groups to spend on.
Did you raise spend too much and too often?
Raising spend by more than 30% in 1 week can throw the campaign back into learning, and therefore not spend its daily budget.
Looking for a Pinterest Ads Cheat Sheet Code? Download it here.
