Pin Description SEO Tips and Tutorial


Do you want to know how to write pin descriptions that actually rank? In today’s video, I show you the exact formula on how you can create pin descriptions that rank. This pin description SEO formula is so top secret that most Pinterest marketers don’t want you to know about it. Before we dive in, don’t forget to hit the big red Subscribe button and to hit the bell to be notified every single time I post a new video here on the Kordial Media YouTube channel.

Do Your Keyword Research

Step number one is really to do your keyword research. When it comes to Pinterest marketing, the bedrock of your strategy is really your keyword research. Once you collect the right keywords for your business, you can start implementing them correctly within your pin description SEO, which is when you’re going to start seeing results with clicks and rankings.

If you don’t know how to do keyword research, check out this video over here, that shows you five secret methods on how to do keyword research on Pinterest. Most people do not reveal these top secret ways of doing keyword research, and so it really is helpful for you to check out that video and do your keyword research properly if you want to know how to rank with the right keywords for your niche in the Pinterest algorithm.

Another reason why it is so important that you do keyword research on Pinterest is because Pinterest is a search engine and so your pins get index based on keywords and also based on interests. That video that I just mentioned to you on how to do keyword research will show you how to break down and find different interests and different keywords that you can collect and then utilize for your pin descriptions.

Don’t forget that when it comes to search engines, a lot like Google, you need to implement search engine optimization. The SEO process for Google is actually the same process when it comes to Pinterest. One of the amazing parts about Pinterest SEO is that it actually works really quite well with Google SEO. If you’re pairing your Google SEO strategy with your Pinterest SEO strategy, that is a really great combination and way to rank on both search engines.

Start with a Call to Action

Picture from the Kordial Media video on Pin Description SEO tips.

Step number two when writing your pin description SEO is actually to start off with a call to action. Because your pin description gets truncated when somebody clicks on your pin, you want to utilize that space to ask for an action as soon as possible. Asking for an action can help increase saves, engagements, and website visits. Personally, I like to ask for website visits. Make sure you stay consistent here and you ask for that same action throughout all of your pin descriptions. Again, it is super important to have the call to action in the very first sentence, because it can easily get lost within your pin description SEO if you place it any lower.

Another reason why I love starting with the call to action is because it helps cut the noise, especially when it comes to website visits. Usually, you can see a lot of different buttons on a pin and it can get really confusing for a Pinterest user. If you reinforce the call to action in the first sentence in your pin description, it can really help cut through all the other buttons and all the noise to entice the user to click visit.

Finish the Description

Picture from the Kordial Media video on Pin Description SEO tips.

Step number three is to continue on with the rest of the description. Write the rest of the description as a complete paragraph and in natural language. The paragraph should contain long-tail keywords peppered throughout as well. The long-tail keywords that you took time to collect when you did your keyword research are the ones that are going to plug and play throughout your paragraph here.

Pinterest gives you about 500 characters for your pin description, which consists of about six sentences. You want to make sure that you really are utilizing those six sentences to write as much as possible to maximize your chances of ranking for a specific search term within the algorithm.

Add Three Broad Hashtags

Picture from the Kordial Media video on Pin Description SEO tips.

The next step is to make sure you’re adding three broad hashtags at the very end of the pin description. Hashtags are not important on Pinterest.

That being said, you don’t want to shoot yourself in the foot and not add hashtags in the rare occurrence that Pinterest decides to revive their hashtag feed. What I like to do is add three broad hashtags at the very end of my pin description, just to cover my bases and to make sure that if they do decide to revive the hashtag feed, all of my pins will take advantage of that revival. Of course, avoid adding a bunch of hashtags in the description because Pinterest isn’t like Instagram. On Pinterest, the hashtag feed is chronological, so making sure that you just have something broad is much simpler for your content to rank long-term.

Use a Template to Save Time

Picture from the Kordial Media video on Pin Description SEO tips.Picture from the Kordial Media video on Pin Description SEO tips.

If you want my complete template on how I write pin descriptions for my own clients, you can download it here. You can literally just copy-paste the template. It’s written in natural language already, so all you have to do is plug in your brand name as well as your long-tail keywords and your three broad hashtags, and you’re ready to go. Utilizing this template will save you so much time when writing pin descriptions and it’ll save you brain space as well because you don’t have to think of how to write pin descriptions that completely do flow every single time. This template is a foolproof way to make sure that your pin descriptions are always read in natural language and that they’ll contain enough long-tail keywords to get your pins ranked in the algorithm.

Do Not Keyword Stuff

I do want to stress one last thing here, which is not to keyword stuff. Keyword stuffing could actually hurt your Pinterest strategy long-term. It’s spammy behavior. It is a malpractice nowadays. It is no longer a best practice and it just overall doesn’t look nice.

I want you to be mindful to not keyword stuff and to make sure that you are writing your pin descriptions in complete natural language. That concludes my tips on how to write awesome pin descriptions that rank. Make sure you hit the subscribe button so you don’t miss a video on the Kordial Media YouTube channel. As well, make sure to check out this video right here on how to claim your website if you haven’t done so already!


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!