Pinterest is more than just a search engi. It is also a powerful advertising tool that can help you grow your business and increase your sales. However, to succeed in advertising on Pinterest, you need to master the art of this Pinterest ads tutorial. In this step-by-step tutorial, I will walk you through the process of setting up a successful Pinterest advertising campaign.
Intro: Pinterest is a popular visual search engine and social media platform that is perfect for businesses that rely on visuals to sell their products or services. With over 400 million monthly active users, Pinterest offers a unique opportunity to reach a highly engaged audience that is actively searching for products and services like yours.
Step 1: Add the tag to your store.
The first step in setting up a Pinterest advertising campaign is to add the Pinterest tag to your website. The Pinterest tag is a piece of code that tracks your website’s activity and helps you measure the performance of your advertising campaigns.
Step 2: Look at tag data.
After adding the tag, you can start to look at the data it collects to gain insight into your website’s performance. The tag data can help you identify your most popular products or services, your best-performing landing pages, and your highest-converting traffic sources.
Step 3: Choose a budget.
Once you have added the Pinterest tag and reviewed your tag data, you can start to set a budget for your advertising campaign. Pinterest offers two types of budgets: a daily budget and a lifetime budget. A daily budget is the amount you are willing to spend per day, while a lifetime budget is the total amount you are willing to spend over the course of your campaign.
Step 4: Choose an ad strategy and targeting.
Pinterest offers several ad strategies, including awareness, consideration, and conversion. Depending on your business goals, you will need to choose the ad strategy that best fits your needs. You will also need to choose your targeting options, such as demographics, interests, keywords, and placements.
Step 5: Set up the campaign(s).
To set up your Pinterest advertising campaign, you will need to create one or more ad groups and ads. In this video tutorial, I will show you how to set up your campaigns step-by-step.
Before we move on to the next steps, I want to offer you a free guide on how to optimize your Pinterest ads for maximum performance. Just click on the link here to access the guide.
Step 6: Research creative strategy.
To create successful Pinterest ads, you need to research the creative strategy that resonates best with your audience. This can include experimenting with different visuals, copy, and formats.
Step 7: Design pins.
Once you have researched your creative strategy, you can start to design your pins. Pinterest offers several pin formats, including standard pins, video pins, carousel pins, and story pins. Make sure your pins are visually appealing, informative, and optimized for search.
Step 8: Do the SEO for the pins/UTM.
To increase the visibility of your pins, you need to optimize them for search. This includes adding relevant keywords, using descriptive titles and descriptions, and including UTM parameters in your URLs. Once you have optimized your pins, you can launch your campaign.
Step 9: Launch the campaign.
Once you have completed all the steps above, you can launch your Pinterest advertising campaign. Make sure to monitor your campaign’s performance regularly and make adjustments as needed to optimize your results.