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I spent $10k/DAY on Pinterest Ads for a Client. How did we do it?

Date

How we spent $10k/DAY on Pinterest Ads:

  1. Each campaign started with a higher daily budget such as $100/day.
  2. We ramped up budget by 30% twice a week for 3 months.
  3. We launched as many campaign types as possible:
    1. Conversions TOF (top of funnel) interest only
    2. Conversions TOF keywords only
    3. Conversions TOF actalike 
    4. Conversions TOF interest only with video content only
    5. Catalog sales prospecting campaign
    6. Dynamic retargeting catalog sales campaign
    7. Conversions retargeting email list only
    8. Conversions retargeting all other audiences
    9. Note: we duplicated all the campaigns and launched them in a different country (you can duplicate targeting across campaigns if the location is different in each). 
  4. We didn’t launch any campaigns for brand awareness or traffic because we needed to get sales in all campaigns. However, if your client doesn’t mind having a few unprofitable campaigns and requires you to spend a lot daily, then those campaign types are options too. The last campaign type you can launch is a video views campaign.
  5. We monitored ROAS (return on ad spend) and tried to have it stay above 5 the entire time.

There you have it! That’s how we spent $10k/DAY on Pinterest Ads.

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For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!

EASY PINTEREST STRATEGIES TO DRIVE MORE TRAFFIC TO YOUR SITE