Tips for Creating Pinterest Ads for the New Year
- Start advertising end of December
- Creatives and text overlays should play off of the Pinterest moment “new year new you”. Creatives should inspire pinners to reach their New Year’s resolutions and goals!
- Do your keyword research in your niche on Pinterest for the new year. Utilize those trending searches in the descriptions of your ads and on the creatives themselves
- Another moment you can play off of is the season! Winter – any advertiser with winter-focused products can definitely make more money on Pinterest. As a home decor product, for example, you can inspire pinners to elevate their winter home or make it feel more cozy. As a winter clothing brand, you can encourage shopping for your products before they sell out.
- Raise spending in January. The competition on the platform is much lower, which means you can dominate the market more easily by raising advertising budgets.
