Some Pinterest accounts get 100,000 monthly views, which others get 10,000,000 monthly views. What makes an account reach that level of success? Let’s dive into it.
The Pinterest Account is SEO Optimized
Before pinning anything, you need to do your keyword research, and optimize your Pinterest account. Keywords for your business need to be placed in the following places:
- Display name
- Profile description
- Pinterest cover
- Board title
- Board descriptions
- Pin descriptions
- Pin titles
- Text overlay on graphics
Setting up the SEO properly for your business on Pinterest can take your monthly views from 10k to 50k in 3 weeks.
Blogging Frequently and Consistently
- Publish 3/4 new blog posts a week
- Write content based on trending Pinterest keywords too
- Write blog post titles that are SEO friendly
- Each new blog post has 3 – 5 brand new images that belong to the creator (not another creator or stock images or generic product shots)
Diversification of Content
It’s super important to diversify the type of content you create for Pinterest. That means you want to publish a mix of standard pins, video pins, and idea pins. The reason you want to switch up your content is because some pieces of content get more impressions, which others get more clicks.
Publish New Pins Often
You can pin up to 25 pins a day. A large majority of those should be new images and graphics. Yes, these images can go to 3 – 5 boards each, which means your queue should not be too hard to fill. Think about publishing 3 blog posts a week, with 5 images and 3 graphics. Each of those images can then go to 3-5 boards. That makes for 8*3*5=120 pins/week. That means you’ll have about 17 pins a day plus a few idea pins. You see how this adds up quickly?
Content is Niche
Niches perform better because the algorithm can place your content consistently within in the same niche and searches. This increases your authority in one niche and therefore, your rankings. When bloggers mix niches, they can never build authority in one only, which does hurt success.
Content Touches a Popular Pinterest Niche
Pinterest has about 5 popular niches: travel, home, fashion, beauty and food. If your content is about one of those niches, then you have a higher chance of success.