How to Enable Rich Pins


Welcome back to the Kordial Media blog. Are you wondering how to enable rich pins? Well today, I am going to show you a step-by-step tutorial on how to do just that. Before we dive in, don’t forget to hit the big red subscribe button and to hit the bell to be notified every single time I post a new video on the Kordial Media YouTube channel. Without further ado, let’s dive into the steps on how to enable your rich pins.

Why Enable Rich Pins?

Why you want to enable rich pins?

The reason why you want to have rich pins on your profile is because you want to have other Pinterest users be able to read the blog post titles or perhaps the product titles easily within their feed. A Pinterest account that does not have rich pins enabled, will have their pins look like there is no title associated with the pin. While a Pinterest account that does have the rich pins enabled will have their pins be read with a title in the feed.

It’s so much better to be able to see your title within the feed, because it helps entice somebody to click over and check out your content. The idea here with enabling rich pins is to really just give your content its best chance of performing and of helping you to get site visitors.

Claim your Website

Image of Adrianna from Kordial Media Pinterest Marketing Agency explaining how to claim your website on Pinterest.

Claiming your website is not only one of the crucial steps when it comes to enabling bridge pins for your Pinterest account, but it’s also really important in the sense that it helps legitimize your website link to Pinterest. If you haven’t watched my video on how to claim your website and your links, you can check it out over here.

Pinterest is a lot more likely to rank your content and be certain that the other side of any of your pins is not a bad website or a spammy website. They’re much more likely to show your content in the algorithm if they know for a fact that your content is completely legitimate and that you have a quality website on the other side of your pins.

Not to mention that claiming your website is amazing because you get Pinterest analytics pertaining to the pins that go straight to your website, as opposed to seeing all of the general analytics for the entirety of your account. It really gives you the option to break down the data and to see what’s going on particularly for the pins going to your website once you do go ahead and claim your site.

Google “Pinterest Rich Pin Validator”

Google "Pinterest Rich Pin Validator"

You want to open up the Rich Pin Validator and then paste one of your blog post URLs. Once you’ve pasted it, all you have to do is click “Validate” and see whether or not your rich pins have been validated. If all the check marks are green, then you are good to go. You have rich pins enabled across your entire website and you do not have to worry about enabling your rich pins again going forward!

However, if your rich pins are not being enabled, you should reclaim your website again. you’ll know you claimed your site correctly when you have the little globe with the check mark next to it on your Pinterest profile. Once that’s done, you should have no issues with pasting the link into the Rich Pin Validator and validating rich pins.

What to do If you Can’t Validate Rich PinsContact the Pinterest Help Center

If your site is properly claimed, but your rich pins are not being validated, then I would go ahead and take it a step further and contact the Pinterest Help Center. Once you’ve opened your ticket, they are going to be much more likely to answer you back and help you with you enabling rich pins.

Create a Pinterest Strategy

Create a Pinterest Strategy

Enabling rich pins is only one little moving part of your entire Pinterest strategy. If you find that creating a whole Pinterest strategy is quite overwhelming, then I suggest downloading my experts guide on how to create a full Pinterest strategy for busy bloggers and e-commerce businesses. It’ll walk you through step-by-step how to build your personal Pinterest strategy to generate traffic and leads straight to your site. If you do not have a Pinterest business account yet, be sure to check out this video to learn how to convert your personal account into a Pinterest business account, and why it’s so absolutely important to do that for your success on Pinterest.


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!