Wouldn’t it be nice if your pins could actually rank in the Pinterest algorithm, drive more traffic for your business and actually gets you leads? Well lucky for you, I going to teach you how to do keyword research on Pinterest in order to get your pins to rank in the algorithm so you can drive more traffic to your websites and your socials! Before we dive in, don’t forget to hit that big red subscribe button and to hit the bell to be notified every single time I post a new video on the Kordial Media YouTube channel. Lets dive in to all the ways you can do Pinterest keyword research!
The Ads Dashboard
Hear me out over here! You don’t have to necessarily purchase an ad or run a campaign to do keyword research with the ads dashboard. However, there is a feature within the advertising campaign tool on Pinterest that allows you to do keyword research for your ads, which is just as amazing for your personal pins as well.
First thing you’re going to click when you log into your Pinterest account is the ads tab right. Then, you’re going to want to click “create ad”. Now don’t be scared, we’re not about to create an ad. We’re not about to put money into anything, but we have to click this button in order to get to the section where we can do our keyword research.
In case you’re worried about accidentally starting your campaign, just click pause, and nothing will start. Then, you click into the ad group and you’re going to scroll to over to where it says “choose your own”. Then, under keywords and interests, you’re going to click the drop down menu. Lastly, you’re going to click “add keywords”, which is where you’re going to do keyword research.
Let’s say you have a blog post on white dresses. You’re going to type “white dresses” and see what populates. You can start pulling interesting keywords. This tool is awesome for doing keyword research because it actually gives you the stats next to each keyword. Additionally, you can collect your keywords and copy and paste them throughout your pin descriptions, board descriptions, or board titles really easily.
The Pinterest Trends Tool
If you look up trends.pinterest.com, it will populate all of the latest trends in three locations worldwide. You have the trends in Canada, the U.S and the UK. I like the trends in the U.S because I feel like they are the most accurate and representative of what’s actually going viral on the platform at the moment. The reason being is that the majority of Pinterest users are from the United States. This means that if something is trending in the United States, it’s always best to capitalize on those trends. What’s great about the trends tool is that you can actually do research on specific search terms that are trending at the moment, or that are starting to pick up steam in the algorithm. With this research, it allows you to capitalize on a trend in real time.
More Amazing Features of the Trends Tool
This tool gives you a timeline of when certain search terms start to pick up steam in the algorithm. It allows you to plan your content regarding trending searches throughout the year. The idea here is to create content about four weeks before a search term starts to go viral. That way, you can maximize the amount of traffic that you can generate for a specific piece of content related to that trending search. Additionally, when you are doing keyword research on the trends tool, you have to keep in mind that you’re not doing keyword research for evergreen content, but more for trendy or seasonal content.
What’s also great about this tool is that it gives you related trends about a topic. If I want to plan ahead of a season, then I will do the keyword research with the trends tool as well. For example, if I typed “Christmas” in the tool, I could plan my Q4 content around what trends for Christmas.
Keyword Research on Pinterest with The Related Search Terms
When you click a search term on Pinterest and you start to scroll down until you find the related search terms, it gives you a good indication of how Pinterest is going to rank your content based on a specific search term. If you group the related search terms with your own search terms, it can help guide Pinterest as best as possible as to where to place your piece of content in its algorithm within your niche. Remember that when you’re doing keyword research, the idea is to jot down all of the long tail keywords that you are picking up on.
Of course, ideally you want to utilize long tail keywords as opposed to shorter tailed keywords, or one word keywords because it’ll help guide your content throughout the algorithm more easily. The more specific you are about a search terms, the easier it is for you to rank, and the easier it is for Pinterest to place you.
How Rankings Work on Pinterest
To give you an example, if you are utilizing the keyword “recipes”, you will get lost in the mess of recipes that are already available on Pinterest. However, if you narrow your long tail keywords for something more specific, Pinterest will have an easier time indexing you. A more specific piece of content would be a blog post on fried chicken “recipes” for example. That is a much more specific long tail keyword that will help your content rank and get those site visits as well.
You can even take it a step further and really elongate your long tail keywords to be even more specific in the algorithm. For example, you can name your blog posts something like “fried chicken recipes for family dinner night”. That whole long tail keyword is still highly searched on Pinterest, but is a lot less competitive to rank for as well.
You can find tags when creating Idea Pins and video pins. When you are creating tags for those types of pins, you can also collect those tags as long tail keywords or related searches. Tags are based on interests actually. Pinterest places your content in its algorithm based on interests and keywords. Keep in mind that throughout all of these methods for doing keyword research, you can merge some of these strategies together or you can simply choose to only use one method. It’s completely up to you, and is a matter of testing what’s going to work for you, your content and your bandwidth.
Keyword Research with The Search Bar
The search bar is the best way to do keyword research. You can see what searches really do populate. The searches that populate first when you type in a keyword are the ones that are the most looked up on Pinterest throughout the year. Keep in mind that you don’t know at which point they pick up more steam in the algorithm throughout the year, but you know at the very least that those searches are consistently being looked up, and that your content has a good chance of being found.
When doing your research, it’s always ideal to go with a longer tail keyword as opposed to a shorter one. However, you can still find searches that populate that are longer tailed keywords, and that work for your business to help you rank more easily in the algorithm. You want to be mindful of not competing too much with in shorter tail keywords because there’s a lot of pins for those short tail keywords.
Because keyword research is such a crucial element of building a Pinterest strategy, I have created an expert’s guide to building a personalized Pinterest traffic strategy for your account, which you can download. Keyword research is only one crucial element of the entire process when it comes to creating a strategy, so this guide will explain every step that you need to take in order to go ahead and create the perfect strategy for your business.
Now you know how to do the most awesome keyword research for your niche and for your online business! Don’t forget to share this blog post with a friend looking to level up their Pinterest game.