How to do Keyword Research for Pinterest Ads


In today’s video, I’m going to explain to you how to do keyword research in an updated way on Pinterest, utilizing a special tool I like to call Keywords Everywhere. I do also have a special giveaway for you guys that I’m going to talk about at the end of this video, so make sure you tune in till then.

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Without further ado, let me explain to you why you want to do keyword research for your Pinterest ads with this method.

Why Use Keywords for Pinterest Ads

You’re probably wondering why even use keywords within your Pinterest campaigns. Well, keywords are great for different reasons. Why and you can use them all alone in an ad group or in a campaign in order to find your audience in that specific way, or you can utilize keywords within a campaign that already utilizes interests in order to help guide the campaign find your audience a little bit more easily.

For example, if you’re selling a yoga mat and you have a conversion campaign for this yoga mat, but you’ve already added a plethora of different interests, perhaps you’ve added health, perhaps you’ve added women’s fashion, perhaps you’ve added beauty, although those aren’t necessarily related to yoga and doing yoga, sometimes utilizing different interests can help the campaign find your audience more easily.

Once you add a few keywords, maybe like up to 25 keywords related to your yoga mat, it’ll help the campaign find the people who are interested in buying a yoga mat despite going after the certain interests that may not be a 100% related to yoga. As I mentioned, you could also use keywords within their campaigns all by themselves. If you’re going to do that, I recommend you add about 150 keywords like that.

The Pinterest algorithm has a variety of keywords it can go after and hopefully maximize your chances of getting clicks, add to carts and therefore sales as well. What’s important here is that you have to do your keyword research before you add in all of your keywords within your campaign.

Keywords Everywhere Tool for Keyword Research for Pinterest Ads

I’m going to tell you how I started using the Keywords Everywhere tool to do my keyword research on Pinterest.

This is a new feature that they’ve released recently. Keywords Everywhere used to be an amazing keyword tool to utilize for Google and YouTube. I personally use it to do my own keyword research for my YouTube channel, but now they’ve released a feature allowing you to also do keyword research on Pinterest.

What’s better about this tool is the fact that you don’t have to go onto their tool to look up keywords. You can stay on the Pinterest platform. You can do your keyword research the normal way you would, but now you get additional data. Not only do they show you the monthly searches, they show you the cost per click and they also show you the competition when it comes that keyword.


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!