In the world of e-commerce, standing out from the competition is crucial to success. One way to grab the attention of potential customers and increase engagement is through the use of Idea Pins on Pinterest. Idea Pins, formerly known as Story Pins, are a relatively new feature that allows businesses to create interactive and immersive content for their audience. In this blog post, we will discuss how to create Idea Pins specifically for e-commerce businesses, providing tips and strategies to help your brand shine on Pinterest and drive sales. Whether you’re just starting out or looking to improve your existing content, this guide will provide valuable insights to help you create compelling Idea Pins that capture your audience’s attention and drive conversions.
Tips on Making Idea Pins for E-commerce Businesses
Include These Creative Best Practices:
- only create 3 or less slides per idea pin.
2. Start with a video on the first slide.
3. Add text overlay on the first slide to introduce the idea.
4. End with a call to action in the last slide.
5. Use keywords in your description.
Include these converting style concepts on your Idea pins:
1. Use a “how to” format.
2. Demonstrate your product or service.
3. Show your face. Pinners like to see the face behind the creator!