How to Create & Add UTM Parameters to Pinterest Ads


If you’re running Pinterest ads, it’s important to track your ad performance to make informed decisions about your advertising strategy. One way to do this is by using UTM parameters. UTM parameters are tags added to the end of a URL that track the source, medium, and campaign name of traffic to your website. In this blog post, we’ll discuss how to create and add UTM parameters to your Pinterest ads.

Step 1: Create UTM Parameters

To create UTM parameters, you’ll need to use a UTM builder tool. There are many free tools available online, such as Google’s Campaign URL Builder or the tool. These tools allow you to enter information such as your campaign name, source, medium, and content to generate a unique URL with UTM parameters. For Pinterest ads, we recommend using the following UTM parameters:

  • Campaign Source: pinterest
  • Campaign Medium: cpc
  • Campaign Name: [Insert your campaign name here]
  • Campaign Content: [Optional – can be used to differentiate ads within the same campaign]

Step 2: Add UTM Parameters to Pinterest Ads

Once you have created your UTM parameters, you can add them to your Pinterest ads. To do this, follow these steps:

  1. Create a new ad campaign in Pinterest Ads Manager.
  2. Enter your ad details, such as the ad format, targeting, and budget.
  3. Under the “Tracking” section, select “Add UTM Parameters.”
  4. Enter your UTM parameters in the corresponding fields.
  5. Click “Save.”

It’s important to note that you should use consistent UTM codes across all of your advertising channels to ensure accurate tracking and reporting.

Step 3: Analyze Your Ad Performance

After running your Pinterest ads with UTM parameters, you can analyze your ad performance in Google Analytics or another web analytics tool. To do this, go to your Google Analytics account and navigate to the “Acquisition” tab. From there, select “Campaigns” and then “All Campaigns” to see your Pinterest ad performance.

By analyzing your ad performance, you can see which ads are driving the most traffic to your website, which ads are converting the most users, and which ads are not performing as well. This information can help you make data-driven decisions about your advertising strategy and optimize your Pinterest ads for better performance.


In conclusion, adding UTM codes to your Pinterest ads is an essential step in tracking your ad performance and making informed decisions about your advertising strategy. By following these steps, you can create and add UTM parameters to your Pinterest ads and analyze your ad performance to improve your advertising results.

Wondering how to create idea pins? Learn how to do so here.


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!