No idea how to get started on Pinterest? Well, today I am giving you the exact framework on how to create a Pinterest account for Business to grow your brand and your influence online.
Today’s video is the very first video in our series on how to get started on Pinterest. Before we dive in, make sure you hit that big red subscribe button and to hit the bell to be notified when I post my second video of this series all about how to claim your websites and your socials on Pinterest.
I’ve actually used this exact blueprint to help hundreds of bloggers and influencers as well as e-commerce businesses drive thousands of pages to their website every month and grow their monthly views on Pinterest upwards of over 5 million all the way up until 10 million monthly views. So, without further ado, let’s start with step number one on how to create your Pinterest business account.
Create an Business Account for Pinterest
You can do one of two things here, either you can go back to your personal Pinterest account and convert it to a business account, or you can create a new business account from scratch. This is completely up to you, but if you only want to manage one Pinterest account for personal and for business, then I suggest simply converting your own Pinterest account into a business account.
Let me show you how to convert your Pinterest account into a business account. Once you log in, you’re going to land on the business hub. Then, click the caret and go to the settings. Next, you’re going to click on account settings and you’re going to scroll all the way down to see whether or not you are already at business accounts. If you have a personal account, then it’ll say convert to a business account. Just will click this button and your account will automatically become a business account. What you can do not to confuse the algorithm between your personal boards and your business boards is to simply make your personal boards secret. That way, you can still use your Pinterest account for your own personal use and needs, as well as to grow your online business.
Why I love Pinterest Business Accounts
They give you the analytics when you convert your account to a business account. That means you can actually track what’s going on in the backend of your account when you look at the analytics. They give you stats such as the monthly views, the impressions, the saves, the engagements on your pins, as well as most importantly for me anyway, is the outbound clicks and the site visits to your businesses.
When you convert your Pinterest account to a business account, they give you a multitude of features that you would not have access to on a personal account, one of which is just as I mentioned, the analytics, another one being the audience insights, and lastly, you also would now have access to the campaign feature. If you are interested in running ads for your business, having access to the campaigns is super, super important. There are also different ways to use the campaign features for completely organic personal growth. I’m not going to talk about those today but I will absolutely address this in a future instalment of this series. Another amazing feature of a Pinterest business account is also the conversion insights.
Bonus: Running Campaigns
This is also amazing if you are running campaigns because they provide you optimization recommendations based on the ads that you are running at the moment. That means that your ads have a higher chance of succeeding simply because Pinterest decided to help guide you along with this tool. Lastly, the reason why I absolutely love Pinterest business accounts is because you have easy access to the trends tool as well. A lot of people don’t realize that Pinterest has an entire trends tool and so they don’t go the extra step to do the research and check out what’s going on there when it comes to creating their content.
Claim your Websites and your Socials
Why do you want to claim your socials and your websites? Well, you are trying to tell Pinterest that your links and your social medias are completely legitimate. You see, when you start adding pins and linking to your website without getting that stamp of approval from Pinterest, Pinterest doesn’t know whether or not your link is safe for users to navigate to. And so it is absolutely in your best interest to claim your websites and all of your socials so that way Pinterest knows exactly which pins belong to who and where they are going.
Another reason why I absolutely recommend claiming your websites and your socials is because you can track what’s going on directly to each individual social and website in the backend of the analytics. If you don’t claim your socials and your websites, you will not get rich data in the Pinterest analytics.
What’s amazing about claiming websites is that you can claim a store and you can claim a blog, if you have multiple blogs, you can claim them all as well and you can manage everything all from one Pinterest account. I am going to show you exactly how to claim your websites on WordPress, Shopify, Etsy, as well as all of your socials in the next instalment of this series.
Add the Right Keywords Throughout your Profile
When you come to do your keyword research, you want to start collecting the right keywords for your niche and for your business or businesses. Once you have the complete collection of your keywords which by the way, I will teach you how to do in again, the next instalment of this series called how to do keyword research so keep an eye out for that video, but once you have all those keywords collected, now comes a time to plug them throughout your entire profile.
Why do you want to make sure that your entire profile has the right keyword? That is because Pinterest is a search engine and so you want to be able to show up when people type search queries in the search bar. The only way to tell Pinterest how to place your content is through your keywords. And so if your keywords are throughout your profile and throughout all of your pins, Pinterest will have a much easier time ranking and indexing your content for searching search queries and searching niches in the algorithm. Let me show you exactly where these keywords are going to go throughout your profile in my computer. So keywords can go all across a profile.
The Main Places to Put Keywords on a Pinterest Account for Business
Firstly, add keywords in your profile cover. I don’t have specific keywords here other than Pinterest marketing agency or traffic to your site. However, you can utilize more of the space here to add more long tail keywords. Next, I have a long tail keyword in my display name as well as peppered throughout my profile description. Please know that the profile description is two sentences that flow, you need to make sure that it makes sense and that the long tail keywords are peppered in a way that integrates seamlessly.
The next place to add keywords are as your board titles. So every single board title should be a long tail keyword. And then lastly, you want to add long tail keywords within paragraphs over here, or a board description. So I’m going to teach you exactly how to create a board description in a future instalment of this series as well, but for now, at least it gives you an idea as to how and where to integrate those long tail keywords across your entire profile.
Create your Boards for your Niche
An easy rule of thumb to remember if you’re confused as to how to create your boards for your business is to consider first of all, what is your niche, and then second of all, what are the categories within your business that you either blog about or have products for?
Let’s take jewelry, for example. If you are a jewelry store and you have necklaces, bracelets and rings as your main products, then these are three categories that you’re going to want to create boards for. If you’re a food blog on the flip side and you mainly blog about dessert recipes, side dishes and lunch ideas, then again these are three categories in your business that you are going to want to create boards for. So for every category, you can create between three to five boards relevant to that category. Overall, you’ll end up with 10 to 20 boards, depending on how many categories you have in your business, which is a good base to get started with.
Optimize Boards for Your Pinterest Account for Business
Alternatively, you can take a lot of the boards that you currently have and optimize them to fit the categories that represent your business at the moment. Creating the right boards with the right keywords that really are relevant to your content or your products is very very important now more than ever because Pinterest really pays attention to relevancy. The more relevant your content is to the board, the more they’re going to have an easier time ranking and indexing your content in the algorithm. The idea here is to make it super easy for Pinterest to rank your content so you can get those site visits and get more sales out of your business.
Implement a Board Description in all Boards for your Business
Some marketers will tell you not to create board descriptions, they’ll feel like it’s a waste of time and that it doesn’t really add to your strategy. I am from the school of thought of that Pinterest gives you the space to create this really keyword-rich description, why not utilize it to benefit your strategy and your account.
The more you can tell Pinterest where to rank your content, the easier it is for them to do so and to drive traffic to your site. The board description should be a full paragraph that completely flows and that describes the contents of your board as well as the board title. Within your board description, you should also plug and play a few long tail keywords relevant to your board title peppered throughout your board description in a way that fits really seamlessly and that’s easy to read.
Luckily for You, I Created a Board Description Template
You can download it here. It gives you a complete paragraph where you can plug in your long tail keywords and tailor it to fit your needs.
Keep in mind that there should not be any hashtags in board descriptions and you should also avoid keyword stuffing. The hashtags are not clickable on board descriptions and are not utilized by Pinterest to push your content in the algorithm. In the case of keyword stuffing, it’s a big big no-no to be keyword stuffing on Pinterest. This is especially true within your boards and the pin descriptions because it’s not easy for a user to read. They want all of your descriptions to be easy to read for any user that does stumble upon your content, boards, and account.
Now you know how to Create a Pinterest Account for Business. If you want to learn more about the best tools for Pinterest, check out this link here and don’t forget to subscribe so you are made notified when I publish that video on how to claim your websites and your socials on Pinterest, have a lovely day.