Wondering how to get leads with Pinterest ads? Then these are the steps for you:
1. Set up the Pinterest Tag and Event Codes
You need to add the base code on your site as well as the PageVisit event code and the lead event code to ensure everything is being tracked accurately.
2. Verify Pinterest Lead Event Codes are Firing
This is important for tracking conversions accurately.
3. Set up Conversion or Consideration Campaigns for Each Location
You can add 1 ad group per campaign with interests and keywords, as well as 4 creatives.
4. Optimize Pinterest Ads After 14 Days
Campaigns have a 14 day learning period on Pinterest. Once that has passed then you can optimize them and you’ll start to understand how to get leads with Pinterest ads.
Looking for a Pinterest Ads Cheat Sheet Code? Download it here to help your ROAS Boosting Pinterest Ad Strategy