Pinterest has quickly become a go-to platform for small and local businesses looking to promote their products or services. With over 400 million active users worldwide, Pinterest offers an incredible opportunity to connect with potential customers and generate leads. However, many businesses are still unsure how to effectively use Pinterest ads to drive traffic and increase sales. In this blog post, we will explore some simple yet effective strategies for using Pinterest ads to generate leads for your local business. Whether you’re just starting out with Pinterest advertising or looking to optimize your existing campaigns, these tips will help you make the most of this powerful platform and attract more customers to your business. So, let’s get started!
Wondering how to get leads with Pinterest ads? Then these are the steps for you:
1. Set up the Pinterest Tag and Event Codes
You need to add the base code on your site as well as the PageVisit event code and the lead event code to ensure everything is being tracked accurately.
2. Verify Pinterest Lead Event Codes are Firing
This is important for tracking conversions accurately.
3. Set up Conversion or Consideration Campaigns for Each Location
You can add 1 ad group per campaign with interests and keywords, as well as 4 creatives.
4. Optimize Pinterest Ads After 14 Days
Campaigns have a 14 day learning period on Pinterest. Once that has passed then you can optimize them and you’ll start to understand how to get leads with Pinterest ads.
Looking for a Pinterest Ads Cheat Sheet Code? Download it here to help your ROAS Boosting Pinterest Ad Strategy