How to Create a Pinterest Account & Claim your Website


Want to know how to create a Pinterest Account and claim your website? Keep reading to find out how!

? Have a business account

This is totally free, but the benefit is you get the analytics for your account, which you’ll need for refining your strategy over time. Simply go to and select “Create a business account”. Fill out all required information. If you already have a Pinterest account, you can convert it to a business account in the settings.

? Optimize your profile settings

Add your logo as your profile picture. Make the display name the same as your website, with the addition of a long tail key word that describes what your site is about. Adding a keyword in your title helps your account and pins rank. Don’t forget Pinterest is a search engine and that the only way to get visibility is through keywords.

As for the username, I would also select the same name as your website.

Lastly, you want to use the short description section called “about your profile” to describe exactly who you help in your business. Don’t add hashtags or a link here since they’re not clickable.

? Claim your website

Simply select the “claim” tab on the left hand side of the settings, and follow the steps indicated by Pinterest.

Claiming your site can take up to 24 hours.

It’s important to claim your site for optimal Pinterest performance and credibility. It tells Pinterest that the pins associated to that specific link belong to your account.

? Enable Rich Pins

Rich Pins are necessary, as they allow you to truly make your pins stand out from others and highlight your article titles.

Here’s a full tutorial on how to install Rich Pins:

You’ll also need the Rich Pin Validator:

What’s great today is that Pinterest now has a title section when you upload a pin. Be sure to always fill the title/name section of the pin to help your pins rank.

Example of how a Rich Pin looks in the feed:

(Rich Pin on the left, normal pin on the right)

There you have it! Hope this helped you find out how to create a Pinterest Account and claim your website.

PS: Did you know we offer free Pinterest account audits over the phone? They take 15 minutes and help guide your Pinterest Strategy to drive more traffic and sales! Book yours here if you need Pinterest guidance!


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!