Pinterest is a popular social media platform that allows users to discover and save visual content such as images, videos, and infographics. With over 400 million active users, it has become an attractive platform for businesses to promote their products and services. One popular marketing strategy on Pinterest is retargeting campaigns, which involves displaying ads to users who have previously interacted with a business’s content. However, some marketers may wonder if it is possible to run retargeting campaigns exclusively on Pinterest. In this blog post, we will explore the answer to this question and provide insights into the effectiveness of Pinterest retargeting campaigns.
When should you run retargeting campaigns?
You can but it’s not for everyone. Let’s break down who can get away with running retargeting campaigns only:
- Stores that have been advertising for months on Pinterest
- Stores that had a large prospecting budget prior to only running retargeting.
- Stores with a longtime SEO friendly and strong organic presence on Pinterest
However, if your store is brand new to Pinterest marketing, or even brand new in general, retargeting alone won’t get you far with sales.
There is a caveat, and that is that even a store with a huge pool of pinners to retarget will eventually blow through the audience and will stop seeing sales. There will come a time when prospecting will be inevitable once again.