How to Build Your Pinterest Strategy


Want to know how to build your Pinterest Strategy? Keep reading to find out how!

? Pin A Few Times A Day

When you first start pinning, you want to pin around 5 times per day. Those 5 pins should be all of your new and fresh content only. You need about 2 blog posts per week with about 5 images each to do this. The graphics you create from your blog posts should be made with an image within your blog post with text overlay (the blog post title), branding and a call to action button.

You should use Tailwind in order to schedule all these pins since doing this manually everyday is time consuming and not the most optimal (more on Tailwind coming up). Alternatively, you could use the Pinterest scheduler as well and ditch Tailwind all together.

?As the next few weeks progress, ask yourself the following questions:

Are my pin graphics attracting clicks?

Do I need to change the way my pin graphics look?

Are my pin descriptions key word rich?

Are my board titles and descriptions key word rich?

Are there enough members in my group boards? If not, add new members.

Which pins are performing best according to my analytics and why?

Am I creating content that is evergreen?

Should I be creating posts relevant to the time of year?

Do I need to refresh my content? / Am I only pinning the same pins over and over?

Are the keywords on my graphics and in my pin descriptions detailed and effective enough?

?Do a deep dive into your analytics.

Once you’ve evaluated each question above, as well as your Pinterest analytics and Google analytics, it’s time to refine your strategy. Test things out in terms of graphics and keywords. Figure out exactly what works for you and your niche. Double down on what works. That means, if a certain type of graphic is performing better for you or a type of blog post is getting more views, create similar content to help boost your overall Pinterest success.

Keep seasonality in mind too. Always start pinning for an event or season a month prior to the event or season to stay ahead.


There you go! We hope this blog post helped you understand how to build your Pinterest Strategy. If you need additional help building an amazing Pinterest strategy, feel free to reach out here: Book a call!


For over 3 years, Adrianna has designed and implemented Pinterest strategies for her own websites and those of her clients. She exclusively dedicates her time to growing clients’ website traffic through Pinterest Marketing. When she’s not working on Kordial Media, she enjoys a great workout with friends and cooking with her family!