Top Aspects of Pinterest Marketing You SHOULD Know
- Did you know Pinterest is a first click model for ads? It means if a Pinner clicked on an ad on Pinterest, and a couple weeks went by before the Pinner decided to purchase, Pinterest will still record the sale. This is because the buying journey is longer on Pinterest due to the Pinner behaviour. Pinterest attributes sales based on the 1st click It also means Pinterest attributes sales to itself even when all they did was inspire the purchase. You can somewhat combat this by using UTM links, or changing the attribution window to be smaller.
- Speaking of the attribution window, it is recommended to use 30/30/30.
- You have to wait 7-14 days in between each optimization (at least you should). It’s so long but because of the buying behaviour on Pinterest, it takes time to see the effects of your ops.
- Monthly views ebb and flow and can fluctuate by millions of views over a year. You rarely stay at the same.
- Not all Pinterest accounts grow. I had an account that no matter what I did, it would NEVER grow. Sometimes closing your account and starting from scratch can be more beneficial.
- Pins can take months to pick up impressions. Some of your pins may never pick up impressions. Expect it.
- Product tagging, in my experience anyway, hasn’t made a business super profitable from Pinners. You need a lot more marketing effort in order to see that.