I’m going to answer Qs I get as a Pinterest Ads expert from clients who have run Facebook ads and who want to understand the difference between Pinterest and Facebook ads.
Do Pinterest and Facebook ads yield the same results?
No. Return varies from platform to platform and you should expect. Each platform has different consumer behaviour.
Can you lose your ad account on both platforms?
Yes – Pinterest makes it harder to lose your ad account though and they are likely to bring it back up. You also have access to Pinterest reps for free who will guide your optimizations, while on Pinterest that service is not provided.
Can you accurately judge returns after 3 days on both platforms?
Not on Pinterest. You need to wait 7 – 14 days before optimizing your ads on Pinterest.
Do you need the same amounts of creatives on Pinterest as you do on Facebook?
On Facebook, I believe you can run 10 creatives per ad set. On Pinterest, you should run 4 creatives per ad group.
What is dynamic retargeting look like on Pinterest and on Facebook?
The main difference is that on Facebook, you give the campaign creatives, calls to actions, tag lines and more. On Pinterest, a DRT campaign doesn’t need creatives. It shows the people who visited your site or who added to cart the image of the item they were looking at instead.
Looking for the best rules to follow when optimizing your Pinterest ads? You can download my cheat sheet Pinterest ads code here.
Is Facebook more expensive than Pinterest?
Clicks cost less on Pinterest than on Facebook.
If you look at it from the daily budget perspective, on Pinterest you can start with as low as $10 a day. On Facebook, I believe you need more to be competitive.
The main difference here is that because on Pinterest you need to wait longer to collect data than on Facebook, you can start with a smaller budget.
For example, if you are spending $50/day on Facebook for 7 days, then on Pinterest I recommend spending $25/day for 14 days before judging or optimizing the campaign.